The AM35 is is the UK based bike brand’s attempt to bring their super value direct sales model to the world of wheels. The carbon rim sports a 35mm outer width and 30mm internal, and has been designed with toughness in mind. The 2.5mm wide hook-less bead and (claimed) 440g rim weight is designed to shrug-off dents, yet the use of just 28 triple-butted and flat-bladed spokes keeps weight down and compensates for the harshness of the burly rim.