WHO IS RICHIE RUDE? Born and raised in Connecticut, on the East Coast of the USA, Richie Rude is a pro enduro racer for the Yeti-Fox Shox Factory Team. Like many of his competitors, Richie cut his teeth racing downhill, before making the switch to enduro in 2014. The change of discipline was certainly not due to a lack of talent though, as he clinched a Junior World Champs win and several World Cup top 30 results aboard the big rig. WHI THIS IS A SUPERBIKE? - Sleek carbon, classic Yeti turquoise, gold Kashima suspension and team-edition orange parts make this one rad-looking steed! - Any bike that can withstand the power and speed of Richie Rude must be pretty good, right? Junior downhill world champ, two-time Enduro World Series title holder and winner of 21 EWS stages – it’s pretty incredible what American racer Richie Rude has managed to achieve by the age of 22. And while those incredible results are a reflection of Richie’s talent, they’re also a feather in the cap for ...